Serenity Bait Company specializes in live salt water bait. We currently carry Pilchards, Pin Fish, Pass Crabs, Mullet, Blue Runners and Squirrel Fish. We also have light Tackle and Apparel. Brian has designed Custom Bait Pens that can keep bait alive for multiple weeks . We specailize in dock side as well as on the water delivery. We catch all our own product and our store is Family owned and operated. We have a nice  selection of frozen bait as well. Serenity Bait Company was established in 2010 as an on the gulf service by Brian and Karrie Hayhurst. We have since decided to expand and open a store in Naples with all your Saltwater fishing needs.We can fill any special order upon request. "If we don't carry it we'll get it."  We hope you enjoy our selection of saltwater bait.




Mon - Wed: 06:30 AM - 04:00 PM
Thu - Sat: 06:30 AM - 06:00 PM
Sun: 06:30 AM - 02:00 PM
Starting June 1st we will go back to summer hours.